Privacy Policy

LAST UPDATED: October 2024

We at Vertifi Software, LLC, (“Vertifi,” “we,” “us,” or “our”) respect your data privacy and are committed to protecting your information online. This Privacy Policy applies to the information you give to Vertifi when you interact with our public corporate website at www.us.vertifi.com. By using this website, you confirm that you have agreed to its Terms of Use and have read and understand its Privacy Policy and Cookie Policy.

We may periodically change this policy by updating this page and, as the policy is updated, we will note the update (and the effective date of this policy) above. Please return to this page from time to time to ensure you are aware of and agree with any policy changes.

Please note: Vertifi Software clients accessing the secure web portals (Vertifi Customer Portal, or VCP, and/or Ease-Link) will find information specific to the protection of member personal information and transaction data processed on those platforms in the separate Privacy Policy linked on those sites and in the Due Diligence documentation and policies on our secure websites.

WHAT WE COLLECT

We may collect the following information:

• Information you provide when you request information on membership or services, make a general inquiry for customer support, register for an event, request and download a resource, submit a job application, or sign up for communications, including:
  • First and last name
  • Contact information including email address and phone number
  • Company name
  • Job title
  • Other information collected in forms and surveys
  • Job application documents
• Functional and analytical information from your use of our website, tracked by third parties that offer site features including WP Engine, Google Analytics and Tag Manager, OptInMonster, or advertising platforms. Some of this information is collected as cookies, simple text files that are stored on your computer or mobile device by a website’s server and with your permission. (Please read our Cookie Policy for additional information.) We may collect:
  • Internet Protocol (IP) address
  • System preferences
  • Browser and device information
  • Approximate geolocation (as tracked by Google Analytics 4 only)
  • Session statistics, including site traffic and usage patterns such as clicks, downloads, browsing time, searches, referral pages, form submissions, etc.

We do not process payments or perform other financial transactions on our public website, nor do we collect sensitive personal data or other types of personal data other than that which is listed above.

WHY WE COLLECT YOUR DATA

There are a number of reasons we collect information about you and your use of our site:

• For internal record keeping of website performance and user statistics
• To communicate with or notify you about membership, services, resources, and events
• To improve our services and to customize our website content
• To inform our marketing initiatives, helping us measure the success of digital marketing and advertising campaigns and other outreach initiatives

SAFEGUARDING AND SECURING DATA

Vertifi and its vendors maintain administrative, technical, and physical safeguards that comply with applicable federal and state requirements intended to protect personal data in our collection from unauthorized access and use. These measures include, but are not limited to, computer safeguards that protect our websites and systems from network vulnerabilities.

Vertifi has an Incident Response Program in place that provides guidance for our response if a security incident occurs. If an incident occurs that involves unauthorized access to data collected on our websites, Vertifi will take actions that it deems to be appropriate, including timely notification of security incidents as required by applicable law and regulation.

RETENTION AND DESTRUCTION OF DATA

The retention and destruction of personal data is subject to applicable federal and state laws and regulations. We will retain data collected online for as long as is necessary to fulfill the purpose for which we obtained your personal information and any other permitted purposes permitted by law, and the retention period may vary by data type. Most form data will be purged from website databases within 30 days of user submission, and some data (event registration information, job applications, etc.) may be stored offline longer in accordance with Vertifi’s data retention policies. Vertifi will maintain the appropriate security standards designed to protect the information it holds against unauthorized access and against unauthorized use until the date when deletion or disposal of the information occurs.

LINKS TO EXTERNAL WEBSITES

Our website included links to external sites, which are not governed by this Privacy Policy. When you click on an external link from our site, you will be alerted with a leaving notice pop-up. Once you have left our site, we have no control over the information that is collected or tracked.

YOUR RIGHTS REGARDING THE COLLECTION OF DATA

You may request that Vertifi change, update, or delete your information, and you may elect not to receive marketing communications. Please note that we may need to verify your identity to process these requests, and if we are unable to do so, we may not be able to fulfill your request.

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